The
content of any webpage
is contained inside
these two tags:
| <body>Your
Page Content</body> |
This
will include everything
from your navigation
links to the actual
paragraphs of written
content that make
up the main part of
any webpage.
As
part of your search
engine optimization
strategy there are
certain things that
you want to achieve
in your page content.
1.
Keyword Density
Keyword density is
the percentage value
that each keyword
or keyword phrase
appears on a webpage.
Search engines use
this information to
categorize a site's
theme and to determine
which search terms
a particular site
is relevant to. If
your target keyword
denisty is too low
you may not get the
search engine rankings
you want while if
it's too high your
page may be flagged
for keyword-spamming.
To analyze the keyword
denisty of any webpage
enter its address
into this keyword
denisty tool.
2.
Keyword Placement
To convince the search
engines of the relevancy
of a particular page
to a particular keyword
phrase you should
include your target
keywords at the very
top and very bottom
of your page. The
H1 header tag is often
used for the top of
the page although
another popular tactic
is to place a text
line above your main
banner. At the bottom
of your page you can
either finish off
your article content
with your target keywords
included or alternatively
place those keywords
after the last words
inside your </body>
tag. This will normally
be after the additional
page links like |
contact
| about
| site
map | below.
3.
Stressing
Your Target Keywords
To The Search Engines
As well as using Header
Tags to stress
your target keywords
you should also bold
and italicize
your target keywords
once in your main
body of content to
highlight that they
are what that page
is about.
4.
Word Stemming
As well as using.
3.
Use Of Synonyms
A body of content
to highlight that
they are what that
page is about.
Having
completed steps 1
to 6 you've finished
your onpage optimization
and are ready to look
outside of your website
and at the other and
more important half
of search engine optimization
- offpage optimization.
Go to Step 12 - Offpage
Search Engine Optimization
SEO
Self Help recommends
SEO Elite for successful search engine optimization campaigns.
|