The
second part of your
page the search engine
reads are your Meta
Tags. There are many
different Meta Tags
which can be used
to provide more information
about your page.
<META
NAME="author"
CONTENT="">
<META NAME="copyright"
CONTENT="">
<META NAME="keywords"
CONTENT="">
<META NAME="description"
CONTENT="">
<META NAME="page-topic"
CONTENT="">
<META NAME="audience"
CONTENT="">
<META NAME="robots"
CONTENT="">
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For
better search engine
optimization only
3 of these are really
necessary
<META
NAME="keywords"
CONTENT="Your
Primary &
Secondary Keywords">
<META NAME="description"
CONTENT="Your
Page Description">
<META NAME="page-topic"
CONTENT="Your
Page Topic"> |
Like
your title tag the
same rules apply for
your Meta Tags - You
should place your
main keyword at the
start of the relevant
tags, do not use the
same keyword more
than 3 times and cut
down on unnecessary
words which add no
value.
Lets
carry on with our
example for SEOselfhelp.com.
The main keyword we
want to target is
'SEO Help'. Our secondary
keywords are 'SEO
Tutorial', 'SEO Guide',
'Search Engine Optimization'
and 'Organic SEO'.
Keywords
Meta Tag
| <META
NAME="keywords"
CONTENT="Your
Primary &
Secondary Keywords"> |
The
Keywords Meta Tag
needs to contain your
primary and secondary
keywords with your
main keyword being
in position 1. It
is easy to get carried
away with keywords
but again you will
only be penalized
if you do. Keep your
keywords related to
your page by using
what you have already
researched as valuable
in the previous lessons.
Below
is a bad example of
how to use your keywords
meta tag. Lets pretend
we're a search engine
again to see why this
is.
| <META
NAME="keywords"
CONTENT="search
engine optimization,
seo
tutorial, seo
guide, seo
help,
seo
tips, organic
seo,
search engine
rankings, search
engine marketing,
search engine,
seo
optimization"> |
| What
is good? |
| SEO
Help is
used once |
| SEO
is used
more than
once |
| Our
main keywords
are used |
|
| What
is bad? |
| SEO
Help is
not the
1st keyword |
| SEO
is used
6 times
(3 times
Max) |
| Non-valuable
keywords
used |
|
Although
this is not awful
as it does provide
relevant information
to the search engines
about the page, it
is far from perfect
due to poor positioning
of our main keywords,
excess use of other
keywords and the use
of non-valuable keywords.
To
use the keywords meta
tag to its maximum
potential all we need
to do is analyze the
bad and change to
good.
| <META
NAME="keywords"
CONTENT="seo
help,
search engine
optimization
help,
seo
tutorial, guide,
tips,
organic,
search engine
marketing"> |
| What
was bad? |
| SEO
Help was
not the
1st keyword |
| SEO
was used
6 times |
| Too
many non-valuable
keywords |
|
| What
makes this
good? |
| SEO
Help is
now positioned
1st |
| SEO
Help
is now used
2 times |
| Main
keywords
used and
condensed |
|
Things
to remember:
- Use
your main keywords
in position 1
- Use
your secondary keywords
- Do
not use your keywords
more than 3 times
- Get
rid of non-valuable
keywords which dilute
the relevance of
your main keywords
Description
Meta Tag
| <META
NAME="description"
CONTENT="Your
Page Description"> |
The
Description Meta Tag
is used to provide
the description of
your website. If you
have little content
on your page then
this is the line that
the search engines
will use about your
website when it appears
in their search results.
It's
important to note
that this tag requires
a sentence and not
a list of keywords
like the keyword meta
tag. It should therefore
be readable and make
sense. You should
use both your primary
keywords and secondary
keywords in this sentence.
A
bad example of the
Description Meta Tag
looks something like
this:
| <META
NAME="description"
CONTENT="Welcome
to SEOselfhelp.com,
Your Free Guide
to Organic Search
Engine Optimization.
Get Higher Search
Engine Rankings
for your Website"> |
| What
is good? |
| SEO
Help is
used once |
| Some
main keywords
are used |
|
| What
is bad? |
| SEO
Help is
not the
1st keyword |
| Non-valuable
words used |
|
Like
your title and keyword
tags, the main keyword
you are targeting
should be in position
1 or at the least
in . Your secondary
keywords should be
used where possible
and you should limit
non-valuable words
so as to not dilute
their value.
A
good example would
be:
| <META
NAME="description"
CONTENT="SEO
Help
Tutorial - Organic
SEO Help
Guide for successful
Search Engine
Optimization Campaigns"> |
| What
was bad? |
| SEO
Help was
not the
1st keyword |
| Non-valuable
words were
used |
|
| What
makes this
good? |
| SEO
Help is
1st and
used 2 times |
| All
our main
keywords
are used |
|
Things
to remember:
- Use
your main keywords
in position 1
- Use
your secondary keywords
- Do
not use your keywords
more than 3 times
- Get
rid of non-valuable
keywords
Page
Topic Tag
| <META
NAME="page-topic"
CONTENT="Your
Page Topic"> |
The
Page Topic Meta Tag
is rarely used anymore
as it adds no real
value to your page.
However, if you are
going to use it then
simply use the main
keyword you are targeting,
in our case 'SEO Help'
Go to Step 9 - Using
Alt Tags
SEO
Self Help recommends
SEO Elite for successful search engine optimization campaigns.
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